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Are you confused by companies claiming to
get your search engine rank higher? Do the terms they use in advertising
their service only further the confusion? Don't know the difference between
Link Popularity and
Link Reputation? We have found that is indeed the case with most
web site administrators. Search engines make the vast majority of their
income from “Pay per Click” and they prefer that you continue with pay per
click to be found.
In fact would it not be the search engine’s best interest if the only free
listing shown were from organizations that would never pay, such as
governmental agencies, schools and non-profit organizations. This
perpetuates the Big Business vs. Small Business competition that is
prevalent in today’s business world. The more capitol at hand the more they
advertise, and the result is the more they sell.
We
here at Greengrease hope to put some of that
confusion to rest!
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If you want to build "Link
Reputation" for a little investment we can help.
Companies trying to get found in the search engines need
help, that is a fact. Especially when you are a small
company trying to offer goods or services that compete with the
larger companies who have seemingly unlimited revenue for product
placement and advertisement!
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 Text
Ad Links can make your web site seem like a money tree.
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Just like the BIG boys in
the retail world, an internet company needs advertising. Otherwise it will never
be found by the major search engines. But unlike those big retailers you as a
small internet company can effectively be listed side by side on the major
search engines at reasonable prices. This levels the playing field for retail
sales and is what makes internet sales more attractive than spending a huge amount of money on Shopping Mall kiosks, sales forces,
or store fronts. This means more profit for the company.
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It is certainly no secret that the search engines use "Proprietary
Algorithms”, and in part
link popularity and
link reputation to determine your rank. For instance, the greater the number
of "relevant
links” which point to your site, the more respected your site becomes
within the search engines. These text links should come from a respected web
site to be included in a site’s link count (particularly in Google), and raise
your relevance on a particular search.
When a search engine is
deciding whether to display your site in the search results, their
algorithm gives a lot of weight to how many text advertising links point to a site and how
respected the sites are that provide those links. Thus you gain rank in the
engines because these text advertising links are in effect, vouching for
your site. |
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How does your web
site measure up against your competition???
Run a report on your
website and your target keywords, just like the one shown below. The report
is FREE. Just change the entry criteria in the search box located in the
lower right hand corner of the report. We have created a sample report on
the search term of "nascar
racing" and researching the ranking and link status of the website
www.KennyWallace.com ...
Click Here to view the sample report which will open in a new browser window
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There
are several things a web site owner can do to help their rank within all the
search engines. One of the proven methods is raising your "Link
Popularity" and "Link
Reputation". This is not a magic formula for search engine
rank/placement but a very good starting point since we know
the high value the search engine
algorithm gives to these
text advertising
links.
With "Link
Popularity" the number of one way
text advertising
links pointing to a given website
boosts the respectability of the website in
algorithm's used by most search engines today. A theory holds that
algorithm's are programmed to verify that if several search engines confirm that
many
text advertising
links point to your site then if so the
algorithm gives the site more respectability than sites which do not. Hence,
the site is ranked higher and is easier to find when searching for your
particular keywords. A lot of
Link Popularity services out there claim to have a "Guaranteed Method"
to boost your popularity, however in this volatile business you should not be
giving
guarantees. Most webmasters just want to hear the truth not a scheme. We
actually got into this not as a service to sell but for our own use. After
talking to many webmasters, we thought this is a great service to offer because
of its required in-depth work and knowledge needed and most webmasters,
rightfully so, do not want to spend the great amount of time away from there
primary business. It is a Search Engines Goal to “stop companies trying to
manipulate there ranking system” because the search engine makes money
from "Pay Per Click" text
advertisings they have sell.
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To the
right is
just a few of the techniques available. There are more, however these are the
most common. The average webmaster usually would not have the time to do these
because he/she is working on projects for the company. You could hire someone
to do the research and find good text advertising links that you can use but,
that also can be quite expensive. In addition most webmasters will not place a
link to your site for zero compensation and reciprocal linking is a waste of
time, money and effort. A company does not want to spend more than it needs on
things like this. The more expense, means less profit and that is not the mold
of a successful business!
There is a reason
companies sub-contract certain work. A lot of web based companies are small and have no extra help to put on a project like this. They want
to do what they do best, because that is what got them there in the first
place.
That is
why many internet companies hire a company like ours. We offer thousands of
text advertising links that are currently ranked sites already known to the search engine, so your company
can focus on sales and customer support. GreenGrease
text advertising
links do not use ”reciprocating
links”. GreenGrease links are not
using ”unsophisticated
link farms”. GreenGrease links are
not ”link
exchanges”! |
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How can you improve your sites links?
1) You
can surf a search engine on a particular subject, find a nicely ranked site
and ask them if they would put a link to your website on that ranked page on
their site. This can be very time consuming and most Webmasters do not have
the time to work on such a large project.
2) You
can use, “unsophisticated”
link
farms
however the engines are catching these types of business's and if they do
catch you, and they will, the ranking you achieved for your site is dropped
to no ranking at all. Even if your original site had an OK rank it will be
pushed to the bottom of the search and that defeats your entire intention of
getting found.
3) You
can use "Reciprocating
Links",
in which your website joins a group of others sites that trades each others
links. This also can be time consuming for someone to attempt and in fact,
they are given MUCH less value by the search engine
algorithm.
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The Top
10 reasons why websites will benefit from GreenGrease
links...
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We DO
NOT disclose our actual sponsored web site
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We DO
NOT disclose our customers!
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We DO
NOT ask our customers to link to us, buy software, or upload pages on their
web site!
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We DO NOT ask our customers to link to anyone
else, nor to post Green Grease advertisements!
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We DO NOT promote cross-linking in any way!
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We DO NOT ask Clients to solicit other web
sites!
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We DO
NOT USE buried pages called link.html, which are located deep in web sites
for our link pages!
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WE USE
ONLY QUALITY OUTBOUND LINKS FROM THE HOME PAGE OF OUR WEB SITES!
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WE USE
ONLY THE HOME PAGE OF WEB SITES to place the links, which you are
paying for!
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Why? ... THE HOME PAGE IS EASY TO GET SPIDERED AND RE-SPIDERED REGULARLY BY
THE SEARCH ENGINES!
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WE MODIFY THE CONTENT OF EACH HOME PAGE EVERY
DAY, so the search engine spiders keep returning to gather new links, which
we are constantly adding
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Simple,
clean implementation of our strategies do work!
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GreenGrease text advertising links are "One Way"
inbound links that point directly to your site. These are websites that
are known by the search engines, so when they link to your site, the
search engine will infer that your site is an "Authoritative Site" and
give it more credence over others in the same subject. An authoritative
site is what your site looks like to the spiders because it sees that
there are several already indexed web sites that point to directly to
your site without a reciprocating link in return, so your site is seen
as knowledgeable on a subject. Then, when it indexes them you’re given a
head start in rank on your sites that you can not get otherwise, at
least without a lot of time and effort. |
When a search engine spider
indexes your website it has set parameters
it uses to determine what your topics are, and what is discussed on your
website. That is how indexing for the most part works. The search engine
determines a document
weight of each page. The search engines have filed patent applications
showing that this document
weight is based on more than a hundred different factors that are used in
the "Proprietary
Algorithm". They use a combination of
document
weight, a website’s link
popularity and link
reputation to determine the search engine’s returned results and how high a
website is ranked the results.
No one knows the actual
weight given to every conceivable factor considered in the
document weight process. We do know that a major part of getting found high in
the search engine results is your
Link Reputation and
Link Popularity. Since a human being working for a search engine can not
physically read every site and make an informed judgment on relevancy for a
certain subject, the search engines rely on this
algorithm to determine exactly that, and give you the results.
Several factors go into this but through research and study we have found that
these text advertising links are one of the most, if not THE most important
parts, of it.
If a text advertising link points to your site with no reciprocating link pointing back, the
search engine program makes note of that. Then it may make note of how many
inbound text advertising links you actually have pointing to your site. If there are a great
number of these links the program is then made to see if these links are
actual links or just set up links to manipulate their rankings. For the text
advertising
links to be legitimate they need to pass a few tests. In theory we have came
up with some serviceable rules for these sites. Below are
some examples:
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It must be a site
that has some relevant text on it. Relevant
text means, the web page in question has at least some text in it relating to the
website to which it is providing a link. A couple full sentences or a
paragraph is included surrounding any GreenGrease
link.
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It must have
format to the site. Frames, Tables, IMAGES etc.
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It must not be a
one page website. It should have internal links that do actually go
somewhere.
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The
IP addresses of these links should be in enough separate classes* to not cause alarm or red flag it. If you
have
several links, however they are all in the same IP classes it is not too hard to
figure out you are attempting to manipulate the ranking results.
*IP classes are
split into 5 classes A,B,C,D,E. If an IP is 201.192.157.70 the Classes would
be each set of numbers. 201=A 192=B 157=C and so on. Webmasters and web
sites have to purchase these and it is very difficult and costly to own
several different classes.
For a webmaster to build and
maintain pages like these can be costly, time consuming and overwhelming. That
is why
GreenGrease originally started to offer these services.
We are not out to cheat
anyone. We just believe that everyone on the internet should have some of the
same things available to them as the bigger retailers out there and this is one
way to do just that. We do not want you to leave here more confused than when
you first arrived at our site, and we are here to answer any questions you may have. Please
understand some of the proprietary parts of this program just can not be known
however, we will work with you, so as you can understand the benefits of using
our service versus going at it alone or not at all.
The more text advertising links you have the
better. The more of these links that are highly ranked is even better than that.
The purpose of your company’s website is to be found by the consumer and to get
new client who would normally not be exposed to your company, products or
service. That way you can open
your company up to a broader customer base so you increase your sales or
service. And, after all, is that what all businesses are
looking for?
We offer 4 packages of Text Links
for your site. It really depends on amount of money you want to invest in a
service like ours. The 4 packages are:
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Package |
Cost |
About |
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500 Lower Ranked*
Text Ad Links
Click To Order
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$49.95
Per Month
+
29.95 One Time Link Fee |
Web
sites known to the major search engines will place a link on the
homepage of website.
This
is a good way to start your site with, but the rank of the sites will be
on the low side. Still, this is better than not having any links to your
site at all. Very economical. |
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1000 Low Ranked*
Text Ad Links
Click To Order
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$99.95
Per Month
+
29.95 One Time Link Fee |
Same as above, but
with double the links. Quantity will only help, giving your site a
better chance of obtaining rank. |
*Lower
Ranked is an already indexed web site that the major engines found to be of less
importance than others. Google has made the the word "Rank" or "Page Rank"
synonymous with their search engine, however all search engines use a ranking
system as part of their algorithms and the results it gives. e.i.:If you do a
search on yahoo, the results are in a ranked format. Starting with the most
relevant page to your search term.
The Quantity packages above is an
economical way to start out. However, if your looking to get maximum benefits
then we would recommend using one of the following:
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Package |
Cost |
About |
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500
Higher Ranked
Text Ad Links
Click To Order |
$750
Per Month
+
29.95 One Time Setup Fee |
The higher ranked links are the heart and soul of Link Popularity and
Reputation. Remember, the higher the rank the better your website is
treated by the indexing search engines. To build or find ranked links
like these would be too time consuming to be profitable. We have worked
hard to get these links to where they are and maintaining them once they
get there. |
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1000
Higher Ranked
Text Ad Links
Click To Order |
$1500
Per Month
+
29.95 One Time Setup Fee |
Also same as the above package with double the links. If your looking
for maximum benefit for your site this is the best option. You not only
get Quality links, you get the quantity also! |
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Some Ask:
I
looked up GreenGrease.com and you
don't have very high
link popularity
for yourself. Why should I think you could get good
link popularity
for me?
There is a simple
explanation:
If we used
the same domains to promote this web site, then a search engine could easily
remove the links we placed for your web site. They could easily determine
which web sites link to
GreenGrease.com and then remove all of those web sites and the links
they find contained on those sites from their databases. Other services have
gone from success to failure because they greedily used the same techniques
and web sites to promote links to themselves. This gave search engines an
easy way to defeat their efforts. Below are the reasons that we are
successful for our clients.
There are few things in this life which cannot be fixed with Green Grease,
namely some health problems and happiness and the later is highly debated by
some. However with Green Grease your website can quickly and easily increase
its
Link Popularity
ranking with the major Non-pay-per-click search engines.
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We have done the research for you so you can dedicate your precious time to
your
business. Through countless trials we have determined the best route
available and we offer that to you!
We put incoming text advertising links up to boost your own sites ranking
for better placement on search engine results; however we do NOT have
anything to do with the actual sale of your Product/Service. We get the
traffic to you, and you make the sale. Some companies out there want
everything for nothing and do not realize that it could be the sales person,
web site, product/service or other reasons you get traffic but no sales. We
work very hard to bring you the most for your dollar. We all are out to be
successful and every honest business man can not expect any less.
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This is not a
magic formula to sales on the web! If we had that our service would cost MUCH,
MUCH more;) But this is a proven method the
engines use as a part of there ranking system/formula.
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Glossary |
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algorithm
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A
step-by-step problem-solving procedure, especially an established,
recursive computational procedure for solving a problem in a finite
number of steps. Search engine technology is an exciting and rapidly
evolving subject right now. Each search engine uses “proprietary
algorithms” to determine the order
of presentation of what may be an enormous number or "hits" on your
search topic. There is a huge business in manipulating the search
engines into giving a higher page rank to particular web pages as a
marketing tool. The makers of search engines, of course, strive to make
sure that such methods are ineffective. One way they do this is by
keeping their algorithmic details confidential. They also may play the
spy vs. spy game of watching for the use of such methods and refining
their proprietary ranking algorithms to circumvent these methods. At the
same time, some search companies try to play double agent by selling
improved positioning in search results. |
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document weight
- is
used as you use it by some people to describe some measure of the
relevance of a particular web page to the search being conducted. In
this context it is generally synonymous with "page rank," a term which
seems to be more widely used (at least, judging from the number of
relevant hits which turn up when you do a Google search on "page rank"
compared to the number you get when you search on "document weight".
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Green
grease
(grn
grs)
-- Green - is slang for "money" and Grease - means "To facilitate the
progress of".
i.e. To facilitate the progress of using
money.
Usage in everyday life might be ...
Mechanic: Hey Mister, your transmission is shot and needs a total overhaul.
Car Owner Responds: I'm sure some Green Grease will make it run like brand new. (As the owner pulls a wad of Hundred Dollar Bills from his front pocket. i.e. Green Grease it fixes almost anything.
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link farms -
sites created and maintained solely for
the purpose of constructing links between clients or member sites. They
should be avoided as a violation of most search engines' policies; their
use won't build your site's
link popularity, and may result in a ranking penalty.
1. GreenGrease.com does not have its members link their sites to any
other GreenGrease member.
2. GreenGrease.com does not have its members link their sites to any
site used by GreenGrease.com
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link popularity -
The most common definition for "link popularity" is "the actual number
of links pointing to your web site". Link popularity and
link reputation are not the same thing.
"Link Popularity" relies on the sheer numbers only, while "link
reputation" concentrates on the anchor text or search engine's
perception of each particular link which points to a web site. If all
the web sites which have links point to your site had
click here as the anchor text pointing
to your site, then they have told the search engine nothing about the
"link reputation" of your site. However if you sold pumpkin fudge, and
500 web sites having text links pointing to your site had
pumpkin fudge as the
hyperlink anchor text pointing to your site, then the search engine has
told by 500 hundred different places that your site, is a site where
someone should expect to find information about "pumpkin fudge". You
have therefore built a "link
reputation" for your site as an authority on "pumpkin fudge",
therefore your site has an excellent chance of being ranked highly in
the results when someone searches for "pumpkin fudge".
Most search engines use
link reputation as the primary way for the internet community
to vote for "Hub of Authorities". The more websites that tell a search
engine that a particular web site is a place to find a particular
product or service, the more likely the search engine will move higher
within the search results returned for that search term. You can
therefore get rankings for a particular search term or keyword by having
500, 1000 or up to 5000 different web sites point to your site with the
same exact anchor text, thus building a "link reputation" for your site.
There are two main strategies for linking sites which will rank well
with the major search engines especially Google ...
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link reputation - Don't
confuse link popularity with link reputation. Link reputation is the
relationship links have in affecting the search engines perception of
what your site is about. If 1000 web sites link to your web site with
the underlined anchor text being "high power radio towers" then the search
engine will consider that your site must be an authority on high power
radio towers and rank you higher for this search. There are countless
ways to examine link relationships. Each search engine puts
it’s own spin and emphasis on these
relationships. For example, MSN and
Hotbot/Inktomi results vary because they evaluate a link to your site differently
(along with many, many other factors).
These evaluation differences include the following:
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Anchor
Text which builds a strong Link Reputation
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Directory listings from the DMOZ.org site,
Looksmart, Yahoo.com and others
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Inbound, outbound, and internal link relationships with the site
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Links
having different IP addresses. Different Class C's, Class B's, and
Class A's... Your links need to be spread out.
Link reputation does have a strong effect on search engine rankings. It
is a big part of the equation that search engines use to determine
Search Engine Results Pages (SERPs). These
engines include...
Google,
Yahoo,
Microsoft’s
MSN Search,
FAST/AllTheWeb,
Netscape,
AOL Search,
HotBot,
Teoma,
Earthlink,
Iwon,
AltaVista and more. What another web site uses as anchor text can
increase the chances of your online success. If 1000 web sites all say
you're web site has information on the relief of back pain they will
believe them. Good link reputation is essential in obtaining good
ranking within the SERP(s).
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reciprocating links –
Is a
link in which Site A links to Site B and in return Site B contains a
link to Site A. These links are made as the result of a negotiation
between webmasters i.e. You link to me and I’ll link to you. It is our
opinion as well as popular opinion that these type
of links are given very little weight by most search engines. |
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relevant links
- A relevant link as far as we are
concerned is a link which has at least some text surrounding the link
which also discusses the topic of the link anchor text.
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